On June 11, a forum was held in the Guangdong-Macao In-depth Cooperation Zone in Hengqin, offering professional insights and a platform for businesses aiming to enter Brazilian and other Portuguese-speaking markets.

Attracting 130 industry experts and enterprise representatives, the event focused on topics such as Brazil's offline retail market, talent management for investing in Brazil, the e-commerce landscape, and opportunities within TikTok Shop.

The "Macao + Hengqin" model is emerging as a new platform for high-level opening-up. The cooperation zone has established a unique "1+4" policy system, featuring special tax policies and facilitating the flow of people, goods, funds, and information to support Chinese enterprises in expanding into Portuguese and Spanish-speaking markets while encouraging investment from these regions into China.

At the forum, Xu Zhongchao, head of the China-Portugal Economic and Trade Centre Operation Management Company, and IEST founder and CEO Tian Bin signed a framework cooperation agreement.

The China-Portugal Economic and Trade Centre, a non-profit organization guided by the Macao SAR Government and the Hengqin cooperation zone committee, aims to enhance economic exchanges between China and Portuguese and Spanish-speaking countries by integrating government resources, enterprises, and intermediary service agencies, thereby providing a one-stop service platform to improve communication efficiency and reduce business risks and costs.