A press conference in Guangzhou held this morning has unveiled the final preparations for the 21st China International Agricultural Trade Fair (CATF), set to take place from November 28 to December 1 at the B Hall of the Canton Fair Complex. This year's event marks a historic milestone, as it will be held for the first time in the Guangdong-Hong Kong-Macao Greater Bay Area, co-hosted alongside the Guangdong Modern Agricultural Expo.

(Photo: CATF)

(Photo: CATF)

The fair's theme this year, "Accelerating modern agricultural development and advancing rural revitalization (加快發展現代農業 推進鄉村全面振興)", underscores its focus on innovation, sustainable development, and trade. Spanning over 100,000 square meters, the exhibition will feature 12 major themed areas, with over 5,000 exhibitors showcasing more than 60,000 products, including regional agricultural brands and specialized items from across China and abroad.

The event will be a hub for promoting agricultural brands, with over 30 brand-related activities scheduled. A significant highlight will be the industry forums, which will feature discussions on agricultural development and the introduction of local specialties. These initiatives are designed to promote the agricultural growth of the Greater Bay Area and beyond. Additionally, targeted business matchmaking and buyer-supplier networking sessions will help connect key players in the industry.

(Photo: Nanfang Plus)

Over 50,000 professional visitors and buyers are expected, including key players in China's agricultural and retail sectors, such as Sichuan Yurun, New Hope Group, China Resources Vanguard, and Pagoda. Kazakhstan has been designated as the Guest of Honor for this year's fair, with participants from across the globe invited to showcase their products.